The Plans We Offer

Callingly has four standard plans: Starter at $100 a month, Growth at $250, Scale at $750 and Business at $2,000. Each comes with unlimited users and leads, and the price is also your monthly credit for calls and texts. On accounts that sign up directly with us, you pay a flat rate for each AI call that reaches a lead or their voicemail, and talk time is included.

Every plan starts with a 14-day free trial, no credit card needed. Here's what each plan costs, what you pay for and how to pick one.

Plans

All four plans include our AI Agent. A bigger plan gives you more credit and a lower price on every call and text.

* On accounts that signed up directly (not through an agency) since September 26, 2026. For other accounts, see Call Minutes.

AI calls and texts are paid from your credit, starting with the first one, and anything past it bills at the same rates. Unused credit doesn't roll over. Pay annually to save 20% and still get the full credit every month. See current prices on our pricing page.

What You Pay For

AI Calls

When a new lead comes in, our AI Agent calls them, asks your qualifying questions and puts them through to one of your reps. If nobody's free, it offers the lead a callback at a time they pick.

On accounts that signed up directly since September 26, 2026, the AI Agent makes the first call to every new lead, including leads sent in through Zapier and our other integrations. These accounts don't use Dispatch calls, which ring your reps before dialing the lead.

You pay for one AI call, at your plan's per-call rate, when the call reaches the lead or their voicemail. Calls that ring out or get a busy signal are free. AI calls are never billed by the minute.

Call Minutes

On accounts that signed up directly since September 26, 2026, call minutes are included. That covers the time your rep spends with a lead after the AI puts them through, your reps' calls back to leads, and calls leads make to your number.

So on Starter, a new lead who talks with the AI for two minutes and then with your rep for eight costs you one AI call: $0.50.

Accounts created before September 26, 2026 pay for minutes on every call except the AI's own: $0.30 a minute on Starter, $0.25 on Growth and $0.20 on Scale and Business in the US and Canada, paid from the same monthly credit. Client accounts under an agency follow the agency's own account: if the agency signed up before September 26, 2026, its clients' minutes are billed this way too. We use Twilio for our phone service, so outside the US and Canada those minutes follow the standard rates for Twilio in your country (near the bottom of their page, under IN DEPTH).

On those accounts, a call's minutes run from when the lead answers to when the call ends, rounded up to the next whole minute. On a Dispatch call, the lead's leg and your rep's leg count once together, not once each, and the time spent ringing your reps doesn't count. If your rep transfers the lead to someone else, the transfer is counted and rounded up as a call of its own.

SMS Messages

Texts you send are billed per segment at your plan's rate. A segment holds up to 160 plain characters. Longer texts use more segments, and emoji or other special characters can too. Texts you receive are free. Read more in our Getting Started With SMS article.

Phone Numbers

Leads call and text you on a number you buy from us or port in from your current provider. Each local or toll-free number is $5 a month, or $4 on an annual plan. That price includes spam-label protection for the number at no extra cost. Protection covers numbers you buy from us, not your own numbers that you verify as caller IDs. Read more in Purchasing & Setting Up Phone Numbers.

Which Plan Fits

If you spent the whole credit on AI calls, Starter would cover 200 a month, Growth 555, Scale 1,875 and Business 5,714. On one-segment texts alone, it's 833, 2,500, 9,375 and 33,333. Calls and texts share the credit, so a real month is a mix of the two.

Those are calls, not leads. If your sequence calls a lead again after a voicemail, that call counts too, so think in AI calls per lead.

If you're between two plans, start on the smaller one. There's no penalty for going past your credit. The extra usage bills at your plan's rates. Then add up what a month costs you: your plan's price per month (on annual billing that's $80, $200, $600 or $1,600, which your monthly invoices don't show) plus any usage past the credit, leaving out phone numbers. Once that passes the next plan's price, that plan costs you less, because its credit is bigger and every call and text is cheaper:

• Starter to Growth: once a Starter month costs more than $250 ($200 on annual billing).
• Growth to Scale: once a Growth month costs more than $750 ($600 on annual billing).
• Scale to Business: once a Scale month costs more than $2,000 ($1,600 on annual billing).

To estimate your own mix of calls and texts, use the calculator on our pricing page.

For Larger Teams

Agency

The Agency plan is for businesses that run Callingly for their clients. From one dashboard, you create a separate Callingly account for each client and can log in as them. It uses the same pricing as our standard plans. See Reselling Callingly with An Agency Plan for how billing works.

Enterprise

For organizations that need custom solutions. Starting at $5,000/month with pricing negotiated per client.

• Custom integrations
• Custom terms of service
• Priority phone support
• Service level agreement

Free Trial

All plans include a 14-day free trial with no credit card required.

Cancellation Policy

You may cancel your subscription at any time — there are no long-term contracts. If you want to do so, visit our Guide To Your Plan & Billing. Upon canceling, your subscription will remain active until the end of your current billing period (the end of the month for monthly plans, or the end of the year for annual plans). Once your subscription ends, your account will be closed.

Explanation of Features

Users

Give your team members only the access they need by choosing from four different roles:

• Admin
• Manager
• Agent
• Phone Only

Find out more about each user role in our article Understanding & Changing User Roles

Unlimited Leads

You didn't pay extra to keep your contacts in an address book, so why should you pay just to store their information in your software? Not only can you store an unlimited number of leads, but we also link updates back to your lead source — typically, that's a CRM like Salesforce or HubSpot — so there's less need for your agents to be jumping between tools.

Native Integrations

Callingly is most useful when paired with an integration. You can see a full list of our native integrations in our knowledge base here. One of them is Zapier, which connects Callingly to apps we don't integrate with directly.

API Access

Simply put, Callingly is most useful when it's automatically receiving Lead information from your lead source. But we fully acknowledge that we can't possibly integrate with every platform, especially if you're using your own custom-built CRM. This is why we provide API Access to all accounts.

If you want to use Callingly in a custom manner, you can use our API to do just that. You can find our API documentation here.

Desktop app

Our desktop app allows your Users to receive calls on their computer and be connected to a Lead without having to answer the call on their phone. It also prevents users from needing to keep Callingly open in a separate browser tab — one less tab is always nice, right?

Read more about it in our article Using The Callingly Desktop App.